The tip I received from the LEGEND Mr. Safford: From 9am to 1pm M-F you do 1 thing only, you prospect for recruits and you interview recruits. Nothing else. NOTHING. That 1 tip helped me build 30 RVPs in 20 years and pure freedom ever since… Thanks Bob Safford!

P.B

Bob's audios still inspire me today.

T.S

I first met Bob Safford through his audios, books, and discovered his Third-Party Referral System via Primerica. Adopting his habits and presentation style transformed me from an agent to someone working with purpose. Applying his systems, I became a $50,000 Watch Earner, my team grew faster than I imagined. Bob’s principles changed my life, and I’m grateful to Coaches Junction for sharing his wisdom.

Shawn Necaise

Primerica | RL

I was lucky to meet Bob Safford Snr, working opposite and living just a couple of miles from him. Travelling together by train each day, I learnt invaluable business and life skills, taping everything he said—over 250 tapes and books of notes I now want to share through this website. It was an honour to know him, and I am the luckiest person in the world to have had all that time with him.

Steve Jenkins

Genistar | SNSD

I met Bob in 1994 when I joined Primerica. A renowned leader, he built a huge organisation and created systems still used across the industry. His energy, focus, and simple success principles inspired millions, including me. He promoted me to Regional Vice President, invited me to help found Primerica Europe, and shaped my path. I feel blessed to have known him and miss him every day.

Gerry McGivern

Genistar | EVP

From the moment I met Bob Safford Sr., I knew I'd found a mentor worth following. He taught me focus, discipline, and the power of following a proven system. Bob changed my life - and the lives of countless others - by showing us how to build not just wealth, but character.

Jeff Lestz

Genistar | CEO

Bob’s confident presence was intimidating, but he only asked people to do what he’d done — no excuses, just results. He taught that success requires discipline and inspired belief and self-improvement. His 3rd party referral system ignited our business and made recruiting natural. Bob led by example, challenging and holding people accountable. Few have impacted my life like he did — I wouldn’t be here without him.

Keith Otto

Primerica | SNSD

I first met Bob Safford in 1982 and quickly realised he was the man to follow. His discipline, focus, and powerful Third Party Referral System — which kept him #1 in Pennsylvania for 56 months — transformed how I approached business and life. Bob inspired me to dream bigger, work harder, and guard my time and mind fiercely. His mentorship left a lasting mark, and I’m forever grateful for his lessons.

Anne Baxter

Primerica | SVP